New Leaf scores big with its seafood labeling program
APRIL 14, 2011 ‐‐ SANTA CRUZ, CA – Greenpeace released its fifth Carting Away the Oceans report on Tuesday, April 12 (http://www.greenpeace.org/usa/en/campaigns/oceans/seafood/supermarket/). New Leaf Community Markets, a pioneer in the sustainable seafood movement, received a rating of 8.6 out of 100, the highest rating of any retailer on the Central Coast. Once again, New Leaf’s rating exceeded that of other area retailers that were scored; Safeway was rated 6.5, Whole Foods 6.2, Trader Joes 4.5, and Costco received a rating of 4.5 “We
are pleased to be recognized by Greenpeace for the quality of our sustainable seafood program, and our commitment to protecting the environment,” said Chris Farotte, New Leaf’s meat and seafood director.
New Leaf's Sustainable Seafood Program, FishWise
Make environmentally informed seafood choices with New Leaf‘s FishWise program, developed by Sustainable Fisheries Advocates. Please visit our stores for more information.
Understanding The Seafood Signs
What do they mean?The icon describes the catch method. The overall rating is determined by combining the fish biology and catch method.
- Green: sustainable
- Yellow: some concerns
Alternatives to Red
Unfortunately many people like seafood choices that are not sustainable, so we‘ve provided a list to help you make more sustainable choices while still eating the seafood you like. Click here to see the alternatives to red-labeled seafood
For more information