New Leaf's Never Ever Meats
Our high quality meats and poultry are NEVER EVER treated with hormones, antibiotics, nitrates, or other chemical additives.
In 1986, 14 family ranches formed a consumer driven beef marketing cooperative with a vision to preserve, protect and care for beautiful places and rural culture with sustainable, humane cattle ranching from ranch families that work in harmony with nature. CNB became a conduit allowing individual family ranches to own, control and finance their beef from birth of the calf to the consumer.
Today, Country Natural Beef is one of the nation’s leaders in natural beef production. The cooperative consists of nearly 100 family ranches located in Oregon, Washington, California, Nevada, Idaho, Wyoming, Colorado, Montana and Hawaii. These families own more than 100,000 mother cows managed on millions of acres of private and public lands. CNB has developed sustainable working relationships with leading restaurateurs and retailers across the nation.
“Our consumers know where the cattle come from, and they know the people who produce it,” adds Doc Hatfield CNB’s co-founder. “They know what the producers’ land ethics are. They know the product will taste good every time. They know that the cattle are treated well. They know that we embrace humane animal-handling practices. These things have allowed us to remain economically and environmentally viable, two of the goals we set out to accomplish more than 30 years ago.”
Get Smart with
your Chicken Choice
During processing, Smart Chickens are cooled using Air-Chilling, a French technique using purified air instead of water. Most poultry processors in the United States use a water-cooling process, immersing the birds in large tanks of chlorinated ice water. The water washes flavor out of the chicken and increases the risk of contamination, while the bird absorbs 8 to 12% non-potable water, which you in turn pay for when you buy your chicken. In the Air-Chill system, circulating cold air reduces temperature quickly, equilibrating the desired 32-34°F temperature throughout. Smart Chicken’s Air-Chill is a safer, more efficient process which locks in flavor, texture and tenderness. It’s a better tasting, cleaner bird. Give it a try! Taste the Air-Chilled difference! For more on Smart Chicken and the Air-Chilled difference, jump over to www.smartchicken.com.
New Leaf’s Ready-to-Cook
Every day we prepare fresh entrées that are ready-to-cook on your stovetop, in your oven or are great on the grill. We use all-natural marinades and sauces and fresh herbs and vegetables from our produce department.
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