Save Bags, Save Trees. 2009–2010 Envirotoken Groups
In 1993, New Leaf Started the Envirotoken program to conserve resources by encouraging recycling, as well as to support local non-profits working to protect the environment. Customers receive tokens worth 10˘ to give to local non-profit environmental organizations for each grocery bag they reuse.
Every May we publish a ballot and customers vote for their top six candidates. Each store elects its own candidates depending on the votes generated at each store.
Since the inception of the program at the behest of customer Ron Goodman, New Leaf shoppers have reused over 2 million bags, resulting in a donation of over $119,000, and saving over 2860 trees.
Learn more about the
organizations, by following the links
below.
New Leaf’s Envirotoken Election Results by Store (2009-2010 Recipients)
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