New Leaf Community Markets are full-service natural food stores specializing in local and organic products.

Envirotoken Elections 2014 - Make Your Vote Count!

When voting, choose the groups on the ballot that you would like to see benefit from our program. Learn more about each group by clicking on the links provided below. Vote now below!

Vote - Santa Cruz Ballot (Pacific, Westside & Capitola)

Groups on the Ballot:

Santa Cruz Stores (Westside, Downtown & Capitola)
California Certified Organic Farmers (CCOF)
California Native Plant Society
Homeless Garden Project
Life Lab
Live Earth Farm Discovery Program
Native Animal Rescue
Organic Farming Research Foundation (OFRF)
People Power

Pleasanton Store


New Leaf shoppers have reused over 3 million bags, resulting in a donation of over $250,000.

About New Leaf's Envirotoken Program:
Every time you reuse a bag at New Leaf, you get 10¢ to give to a local, non-profit group working for the environment. In 1993 New Leaf started the Envirotoken program to conserve resources by encouraging recycling, as well as to support local non-profits working to protect the environment. Every May we publish a ballot and customers vote for their top six candidates. Each neighborhood elects its own candidates depending on the votes generated. This program was started in 1993 at the behest of customer Ron Goodman.
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