New Leaf Community Markets are full-service natural food stores specializing in local and organic products.

New Leaf's Milestones

The New Leaf Story
Scott Roseman came to Santa Cruz in 1977 to attend UCSC. While a student, he joined Our Neighborhood Food Co-op, located on the Westside of Santa Cruz. In the summer of 1984, about three years after he was hired onto the Co-op staff, Scott was diagnosed with leukemia. It took a year to go through the necessary treatment, but towards the end of that year, as the Co-op was floundering, he  made an offer to purchase its assets. An agreement was reached that included a process for the store to repurchase Co-op members’ shares through a discount, and on October 20, 1985, the Westside Community Market opened.

The original 3000 sq. ft. store was located on Ingalls Street, in a warehouse building in a mixed residential/light industrial area. With a focus on offering great organic produce and supporting the community, Westside Community Market grew sales. In 1989, Rex Stewart, who had been operating a consulting business for natural foods stores, joined with Scott to begin planning the move and expansion of the business. In May of 1990, Westside Community Market on Ingalls Street closed its doors and three days later, New Leaf Community Markets opened two blocks away on Mission St., more than doubling its size. 19 years later, the store moved back to Ingalls Street, to a new building, three times larger. Now with six stores, Scott and Rex continue to work together and grow New Leaf with innovation, community giving and the best selection of local and organic food on the Central Coast.


Here's a look at the milestones that New Leaf has reached.

2010  

New Leaf celebrates 25 years of giving back to the community.
March 2009
Westside New Leaf relocates from first location on Mission St. to the corner of Fair Ave. and Ingalls St.
June 2008

New Leaf opens a flagship location at the intersection of Hwy. 1 and 92 in Half Moon Bay.
June 2005
New Leaf opens Bloom Total Body Care on Pacific Ave.
February 1998
The fifth New Leaf opens in Boulder Creek.
May 1996
New Leaf opens in the historic Bank of America building on Pacific Ave. in Santa Cruz.
1995
The Santa Cruz Chamber of Commerce names New Leaf Community Markets Business of the Year. New Leaf also receives the 1995 Sustainable Quality Award in the medium-sized business category.
October 1993
New Leaf opens on 41st Ave. in Capitola.
1993
Bob Locatelli begins a cooperative relationship that brings New Leaf to Felton.
May 1990
Westside Community Market closes and three days later New Leaf Community Markets opens.
October 1985
Scott opens Westside Community Market in a warehouse on Ingalls Street on the Westside of Santa Cruz.
1985
Scott Roseman buys the Neighborhood Food Co-op in Santa Cruz.

 
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