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August 20, 2019

Santa Cruz's Homeless Garden Project talked to us about the mission of the Project, their longtime partnership with New Leaf Community Markets, and what they love most about the work they do.


NEW LEAF now open in APTOS Village

May 1, 2019

Our Aptos Village New Leaf Community Markets store is now open! We’re so excited to join the idyllic Aptos community! Housed in the historic Hihn Apple Barn, the new store is managed by third-generation native Santa Cruzan Justin Reyes, leading a team of knowledgeable and friendly staff hired from the local community. The new store features indoor and outdoor seating, tasting events, bike parking, and local and organic food and offerings, including farm-fresh produce, an extensive deli with made-to-order pizza, sandwiches, wok and ramen; responsibly sourced meat and seafood; local bulk and wellness products; an organic juice and coffee bar; fresh sushi and more. We can’t wait to share our love of natural, organic, responsibly sourced, sustainably raised and locally grown food with the Aptos community for years to come.



February 19, 2019

New Leaf Community Markets and its partner Smart Chicken have donated 6,810 pounds of the nutritious Smart Chicken poultry to Second Harvest Food Bank in Santa Cruz, Santa Clara and San Mateo counties. As part of the companies’ annual Smart Giving program, the food bank received one pound of the poultry for every 10 pounds of Smart Chicken purchased by New Leaf customers during November 2018. Since the Smart Giving program begin in 2006, New Leaf and Smart Chicken have donated nearly 29 tons of nutritious poultry to the food banks in the communities we serve.

In addition to poultry, New Leaf collected customer contributions during the stores’ holiday food drive totaling more than $7,549 for the food bank, which will provide over 30,000 meals for community members in need.

“The continued partnership with New Leaf Community Markets, Smart Chicken, county residents and Second Harvest Food Bank once again works to combat hunger in our community,” said Willy Elliott-McCrea, CEO of Second Harvest Food Bank of Santa Cruz county. “This Smart Chicken donation provides quality, lean proteins to our county’s most vulnerable. Smart Chicken, in combination with fresh, locally sourced produce provides a complete, healthy meal for thousands of people in Santa Cruz County. Together, we are creating a thriving community. Together we are feeding hope.“

“We’ve worked closely with New Leaf Community Markets for 13 years now, and it’s been a fantastic partnership,” said Jason Siebert, vice president of sales for Smart Chicken. “Through this annual Smart Giving event with New Leaf, we’ve donated more than 55,000 pounds of Smart Chicken to Second Harvest Food Bank. We are proud to commit our people and product in support of the communities that New Leaf serves to provide nutritious food to thousands of people each year.”

“New Leaf is very appreciative of our partner Smart Chicken and our customers who have joined with us to make this annual effort for local food banks such a big success," said Alan Hummel, meat and seafood program and category manager for New Leaf Community Markets.  

Smart Chicken is made from 100% all-natural, free-roaming, grain-fed chickens that are raised without animal byproducts, antibiotics, or hormones. The poultry is processed using purified cold air instead of being chilled in non-potable communal water baths, which eliminates water absorption and cross contamination. The company maintains high standards for how the chickens are humanely raised, transported, and prepared for market.



January, 21, 2019

New Leaf Community Markets is offering a 15 percent discount to furloughed and unpaid federal workers in the community to ensure all neighbors have access to fresh, quality local food.

Customers can show federal government I.D. for a 15 percent discount off most items in all New Leaf stores through the duration of the partial government shutdown. New Leaf additionally offers a 10 percent senior discount for customers 65-years-old and better every Wednesday.

“With a long history of nourishing and sustaining our communities, our staff immediately embraced the opportunity to help our neighbors in need of nutritious food,” said Forrest Gonsiewski, senior director of New Leaf Community Markets.


Rail Trail update

Update from November 2018

While we await an update on expected construction timing for Segment 7 of the Monterey Bay Sanctuary Trail, New Leaf Community Markets is happy to support our community, and to grant easement for parking at our Westside store location so the trail may be built to the 12-foot wide design, and we look forward to celebrating the community trail with our neighbors upon its completion.

February 2018

For the last 32 years, New Leaf Community Markets has been committed to our communities, to our neighbors and to the greater good. Our mission to nourish and sustain the community remains strong today. 

On Tuesday, January 23rd, the Santa Cruz City Council voted unanimously to move forward with construction of Segment 7 of the Monterey Bay Sanctuary Trail. Back in May of 2016, we worked with the City on a preliminary plan to allow the rail trail to remain on the ocean side of the tracks between Fair Avenue and Swift Street. To do so we will be providing an easement to the Regional Transportation Commission for property at our Westside store location, and making some adjustments to our parking lot to accommodate the trail. We now are in the process of finalizing the details for that easement, and are confident that with the City’s support we will have a signed agreement soon. We appreciate the passion from the community around this project and look forward to celebrating the new trail with our community and neighbors.