Our heart-of-Capitola store in Begonia Plaza has proudly served the community since 1993 with organic food sourced responsibly from local producers. Community-based and for the people.

What You’ll Find

• No time to shop in-store? No problem! Order online from Instacart and get your groceries for pickup or delivery.
• Full-service coffee, juice and smoothie bar fueled with organic and close-to-the-source ingredients
• Made-to-order sandwiches, housemade soups and salad bar
• Farm-fresh, largely California-grown local and organic produce
• Sustainably raised and sourced products in our full-service meat and seafood departments
• Award-winning local and artisanal cheeses, sweet and savory baked goods
• Wellness department (earn double Neighbor Rewards points on supplements and body care!) loaded with local products

Be the First to Know

Sign up for Neighbor Rewards to earn points while shopping and receive emails to stay up-to-date with sales, peak-season arrivals and recipes!

Work with Us

Ready for a job that wholeheartedly loves you back? Check our careers page for opportunities at our Capitola store.