IT'S NOW OR NEXT YEAR!
HATCH PEPPER SEASON IS HERE
FIND A STOREGrown and harvested exclusively in Hatch Valley, New Mexico, these smoky, spicy peppers are only available for a few short weeks each summer—making Hatch season one to savor!
Stock up in-store on all the best Hatch Pepper favorites while they last! From Hatch guacamole to crab cakes, beef patties to cornbread, there’s something for everyone to enjoy this flavorful season.
FIND YOUR LOCAL HATCH ROASTING EVENT
Don’t miss our once-a-year Hatch Pepper Roasting event, where we’ll be fire-roasting fresh Hatch Peppers on-site—available in medium or hot. No pre-order needed!

Half Moon Bay - Fri, Aug 22 from 8a -2p

Capitola - Sat, Aug 23 from 8a - 2p